Aishwarya Rai in Elle Magazine ‘Skin Lightening’ Controversy

December 28, 2010
Bookmark and Share

Some say Aishwarya Rai had her skin digitally lightened by Elle Magazine for the December 2010 cover. Critics say the Bollywood star looks far more Western on the cover than she appears in person, but did the magazine purposely alter the image?

Aishwarya Rai Elle

Sadly, the digital altering of the images from photo shoots is something we have grown so accustomed to in the United States that, frankly, we may be more surprised if it ISN’T done. Typically, the touch-ups done here are related to weight, but over in India, a new scandal is brewing surrounding a claim that involves skin-tone.

The December 2010 cover of Elle India features the 2004 Miss World winner, who is now a famous actress. Some of her most notable films include ‘Bride-Prejudice’ and ‘The Pink Panther 2’—but this debacle may help spread her name across the globe like never before.

The cultural implications make this story all the more controversial. Apparently Indians view those with lighter skin as being more affluent or what we might call ‘classy.’ That’s all thanks to a recent explosion in expensive skin-lightening cosmetics.

The Daily Mail reports that it wouldn’t be the first time the mag has been accused of altering a celeb’s skin tone. Earlier this year, Gabourey Sidibe appeared on the cover of the US version, but had a noticeably lighter skin-tone as well.

Honestly, if you look at regular pics of her, they aren’t ALL that different than the magazine cover. Yes, she looks a tad paler, but it isn’t as drastic as people are making it out to be. It almost looks like it could be the result of a bad make-up job.

You be the judge: take a look at the Elle cover, and then at some Aishwarya Rai photos below. Do you think something is awry?

Read more on the story over at Amy Grindhouse. Also, check out Elle for the original article.

Tags: ,

« Previous Next »

3 Responses to “Aishwarya Rai in Elle Magazine ‘Skin Lightening’ Controversy”

  1. 1
    Vijay Says:

    For God sake, please quit writing this article. My skin sometime looks very fair and other times looks dark. You want me to look at ehereal beauty Aishwarya Rai and then I cannot do anything else.

  2. 2
    Laxmi Says:

    If Aishwarya Rai skin looks very fair in some pictures and not so fair skin in some pictures so what? The beauty is that Aishwarya Rai beauty does not change.

  3. 3
    AliSha MiShra Says:

    LOL..Is this not the same woman that I have seen promoting fairness creams…haha…what hypocracy..
    In the country of fairness cream there are charges of racism over a magazine cover… WTH
    It’s just a publicity stunt. These bollywood celebs are whitened to look as European as possible in all their films, photos, and magazine covers… why should it bother her now after she’s been in the industry for around 20 years.
    Most Indians already know she has brown skin, not at all fair.