Oprah OWN Network to Launch This Weekend

December 31, 2010
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After more than 2 ½ years of planning and millions of dollars in startup costs, we finally get our first look at OWN: The Oprah Winfrey Network on Saturday. For more information on this highly anticipated debut, keep on reading after the jump!


When Oprah announced she would be retiring from her highly successful daytime show to launch her own cable television network, fans and media experts had mixed feelings on the venture.

While everything that Oprah touches turns to gold, many wondered if an entire network would work. Most cable networks are centered around a specific topic, and this one would be centered on the opinions and feelings of a specific person. Mind you, Oprah is definitely not Joe Shmoe off the street, and her network may actually work.

Filled with shows boasting Oprah’s approval, much like her book club but on a MUCH larger scale, it focuses on her motto of “live your best life” and offers inspirational programming with a twist. It promises to give a mixture of shows, from cooking to cleaning, home décor to sex advice, and of course those celebrity profiles that Oprah is famous for. You won’t see people eating bugs or trash-talking on OWN.

But will it work? The Oxygen network had a similar premise with dismal results. Then again, Oxygen didn’t have Oprah, so only time will tell whether or not she can pull this off. She’s pulled enough rabbits out of her hat in her long and successful media career to certainly have a fighting chance. OWN: The Oprah Winfrey Network launches Saturday, January 1, at noon.

What do you guys think of Oprah’s OWN network finally launching? Will you watch it? Leave us some comments and let us know, and check out this video promo for OWN, the new Oprah Winfrey network’s launch this weekend below!





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2 Responses to “Oprah OWN Network to Launch This Weekend”

  1. 1
    Elizabeth Olney Says:

    OWN is NOT a “new network”. It is only a new
    channel under the reign of Discovery
    Communications. To call it a network is
    misleading. It’s a channel just like Investigation Discovery, TLC and all the Discovery Channels are channels.
    It is actually a network of people that she has been working with for years. So, it is NOT a “new” NETWORK.
    I have found it a deceptive approach of reporting & commentary for it to be continually referred to as a network rather than what it actually is.

  2. 2
    MLN Says:

    Well that’s honestly her misleading marketing, not misleading reporting and commentary because the new channel is called the Oprah Winfrey NETWORK. So calling it that in articles is not incorrect.

    BUT it must be considered a premium channel, because you have to pay for it. At least here in Chicago! You would think Oprah would give at least Chi town a little love. I just got off the phone with my cable provider after resolving an unrelated issue, and they asked if I wanted to add the Oprah Winfrey Network to my package for $5 a month! I don’t recall having to pay for Discovery Health, which is the channel OWN replaced.

    Really Oprah?! Maybe you shouldn’t have “retired” if you want to charge $5 a month for people to watch your new “network”! I thought maybe she would have a good chance of her fans watching her new channel, but not if its by subscription. Oxygen is practically the same thing and its FREE and nobody watches it.