‘Syfy’ Is New Name Of Sci-Fi Channel

July 7, 2009
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The Sci-fi channel will now officially be called the Syfy channel, but will be pronounced the same way. Read more about the change and see photos and video here.

Syfy





Syfy Channel: New Sci-Fi Channel


There are many reasons for the new name, but real Sci-fi channel fans out there needn’t worry—they’re not going to stop playing the Twilight Zone or anything. In fact, they claim they will keep many of the shows on their schedule while simultaneously bringing in a broader audience. (By the way, I just happen to like the robot in the above photo, which has nothing to do with the Syfy channel.)

One reason for the switch from Sci-fi to Syfy is that you can’t exactly brand the phrase “Sci-fi” because it is far too vague, but throw in the odd spelling and you’re good to go. Bonnie Hammer, the president of NBC Universal Cable Entertainment and Universal Cable Productions explained it this way:

“We couldn’t own Sci Fi; it’s a genre. But we can own Syfy.”

Also, as mentioned above, the attempt to broaden their audience and not limit themselves is another goal of the change to Syfy. The folks in charge of the Sci-fi channel were concerned that when people think of Science Fiction they only envision the standard cliché subjects like space travel, little green men, time travel, etc.

That description falls short of what Syfy will be able to include in its new schedule, and what Sci-fi has already been broadcasting. Shows like Destination Truth and Ghost Hunters, are examples of this, to name a few. They also plan to expand more coverage of video game related material into their lineup.

In American culture, and beyond for that matter, the popularity of Science Fiction seems to be at an all time high. Shows like Fringe, Heroes, and Lost eat up plenty of ratings, while movies like the new Star Trek and Transformers 2: Revenge of the Fallen aren’t doing too shabby either.

It seems the perfect time to rebrand and refresh Sci-fi, a network that already ranked No. 13 in total viewers among ad-supported cable networks last year.

Maybe I’m just excited because I’ve always been a big time Science Fiction nerd. My favorite of all time has to be the recent TV remakes of the Dune series. I don’t mind the name Syfy, I just hope they don’t become a channel like MTV that doesn’t play music, if you know what I mean.

What about you, do you think the name Syfy will work? Let us know in the comments section below.

Check out this rad video of the new Syfy channel after it made the switch from the Sci-fi channel below.


Syfy Channel Video

Photos: www.wenn.com

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10 Responses to “‘Syfy’ Is New Name Of Sci-Fi Channel”

  1. 1
    Jim Says:

    The name is lame but the best you probably could do. Destination Truth, Ghost Hunters and RAW must have been cheap programming. Waste of time for a channel that promoted imagination and possibility. Please don’t dumb down the content.

  2. 2
    Kenneth P. Pillenbrocke, III - NBC Universal Says:

    Bonnie Hammer is Horrible.

    Bonnie Hammer is a failure for the Network and for Television.

    She has turned the scifi network into a mockery, and ruined just about every show that WAS enjoyed. It’s not the genre of science fiction “ruining” her channel. It’s HER programming and her channel dragging down and tainting the genre of Science Fiction.

    Bonnie Hammer and her decisions are abhorred, both by everyone. From her bungled decisions such as putting horrible pro wrestling on the scifi channel, a channel meant for science fiction… to cancelling just about every show that was good and high quality. And replacing the high quality ones with HER OWN CHEESY CRAP! SHE and a guy named Mark Stern did that. The genre didn’t do it to her. SHE had those crappy films made! Those idiot snake fish eating crap things are “Sci Fi channel original programming”! This is not a case of existing Science Fiction genre movies such as 2001: A Space Odyssey, BladeRunner, The Matrix, etc “ruining” her channel! This is a case of HER managing and her decisions and her incompetence *causing* people to feel her own channel was cheesy. “FrankenFish” was HER programming! Her own choice of what to air on her own channel was to put things on it named such as: “Pumpkinhead”. And the clowns in speedos known as joke wrestling, and the ridiculous Who wants to be a superhero reality game-show with a contestant named “Fat Mama” whose weapon was glazed doughnuts. These are all things concocted by Bonnie Hammer and Mark Stern! It’s not TERMINATOR 2, an honored classic of science fiction, containing action, time travel, special effects, excitement, and to this day remains extremely cool and still rakes in millions that dragged down HER channel, the sci fi channel in fact hardly even AIRED any science fiction films! It’s a case of Bonnie Hammer & Mark Stern’s management commissioning and purposely requesting low-budget embarassing programming to be created FOR the channel and paid for BY them to be written and produced that not only dragged her own channel down, but also was embarassing the whole genre of sci fi!

    Good ridance! It’s about time the Sci Fi channel changed their name so that Bonnie Hammer’s channel stopped stinking up and reflecting poorly on the genre!

    When THE MATRIX came out, and TERMINATOR, BLADERUNNER, etc, science fiction was regarded as being cool. After sci fi channel started airing crap is when anyone mentioned the word sci fi, they immediately began to think of the ‘sci fi channel’ and thats when they rolled their eyes and began to think oh god, not that crap like “Man-Thing” and “Franken Fish”! Aaargh! It was HER channel giving a bad name to science fiction overall.

    Bonnie hammer alienated viewers. Bonnie Hammer and Mark Stern angered their own fans. They Lost viewership. Lost money and revenue for the network. Irritated the audience by tainting the USA network, and Sci fi channel with ECW pro wrestling which depicts men prancing around in yellow spandex male-bikinis and little capes, wearing women’s make-up on their face, dressed like clowns, and men groping eachother. And women getting beat in the face by men. This is is the kind of programming BONNIE HAMMER chose! This is the kind of thing that attracts little immature gits to watch it.

    And wrestling ratings on Sci fi are HORRIBLE. Her executive decision to insert Wrestling on the sci fi channel is a dismal failure. The Nielsen’s for wrestling on sci fi are a flop. HERE WERE THE RATINGS: 1.1, 1.0, 1.6, 1.2′s.

    In contrast, the actual good quality science fiction programs were getting double that! And BONNIE HAMMER & MARK STERN CANCELLED THEM! Yes, they cancelled their own sci fi channel’s flagship shows! The show that won 6 emmy awards for excellence, they killed it. Shows that won the HUGO award, they cut. Shows that won 11 Saturn awards, they took it off and aired the stupid game-shows. Like the stupid game-show with contestants running around a zoo park or city block for cash & prizes away from goons in sunglasses called “hunters” who would run around the park after them and then have to ‘stop’ if they got ‘beamed’ with some little palm pilot crap. Bonnie Hammer & Mark Stern cancelled flagship shows like STARGATE and put on crap like that instead! This is a case of Bonnie Hammer dragging down her own channel, and then blaming it on you, the public. Calling the public nerds, simply if they were educated enough to determine that her programming was stupid. Then she airs goon professional fake wrestling and wonders why her channel’s audience is made up of zit faced 11year old geeky kids. It’s not science fiction people who are watching things like THE MATRIX, MEN IN BLACK, BLADERUNNER, etc who are whiny dorky 11yr olds, these are motion pictures that one needs to have an education, be an adult, and have the capacity for creativity, imagination, and seek entertainment that explores new things and new ideas. It’s Bonnie Hammer’s choice of sci fi originals that she herself commissioned, such as corny crap where a Wooly Mammoth comes alive, possessed by an alien from space that arrives on a comet, and by the way the Mammoth is also a vampire, that Bonnie Hammer actually ASKED to have produced, and she paid for that thing with Sci Fi channel money, and aired it. Bonnie Hammer is the one who stunk up her own channel and made it into a worldwide embarassment.

    Bonnie Hammer has now even been transferred AWAY from meddling in the sci fi channel, NBC dumped her back toward USA channel

    Go check the “Letters to the editor” on sci fi channel…you will see innumerable complaints about Bonnie Hammer, totally disgusted with Bonnie Hammer from both females and males. Letter after letter calling for her resignation.

    There have even been petitions launched about Bonnie Hammer, to get her and her cohort Mark Stern fired off NBC due to their incompetence and horrible decisions, awful programming, and alienation of their entire audience.

    WHAT PEOPLE ARE SAYING ABOUT BONNIE HAMMER:

    Here is a sample of what people are saying about Bonnie Hammer, and her decisions at USA Network, and her poor management at NBC Sci Fi channel:

    Irene Senkoff: “How can the president of the Sci-Fi Channel [Bonnie Hammer] be so bloody dense. The things she is putting on that station make me physically ill. Do NOT allow her to continue as president of a channel with such promise. She is giving science fiction a bad name.”

    Akis Katsimenis: “Bonnie Hammer must go NOW!!!”

    Christine Ciraolo: “fire her! bring back scifi.”

    Wendy Rosenblum: “This [sci fi] channel is a major disappointment, and I rarely watch it.”

    Loraine B.: “Wrestling is not scifi. bring back the vintage SciFi.”

    Valerie Mathis: “I miss the real Sci fi channel; what we have now is a sad joke played on us, the viewers!”

    Ramona Jackson: “I am notifying Direct TV of my desire to drop the SciFi channel from my subscription. I do not wish to pay for something I no longer watch nor enjoy”

    Linda Spooner: “…how can trippingtherift even get on the air? How can you allow that” [Note: TrippingTheRift is a show put on under the watch of Bonnie Hammer & Mark Stern, that shows animated depictions of women getting manhandled and nearly raped in it. This is shown in some places at 4pm just when (your) kids might come home from school.]

    Debra Steinman: “Your programming [on Sci fi chanel] has gone down hill…worthy of the PLAYBOYCHANNEL but nothing else! And YOU’VE stopped listening to the fans”

    Joanne Murphy: “I hardly watch this [Sci Fi] channel any more. iam sincerely disappointed with your offerings.”

    Cheryl Rowland: “My sons are very disappointed”

    Joan Kearney: “I see more sci fi on Fox! Changes need to be made.”

    Rhonda Keller: “We want Sci fi back, like SG1, not some of the lame things on now!!!”

    Julie Hunkar: “Except for Farscape reruns, and Stargate, we don’t watch the Scifi channel anymore! the Horror channel as I like to call it.”

    Holly Hine: “…I’M DROPPING THE CHANNEL”

    Michele Y Hosack: “I almost never watch this [Sci fi] channel anymore. … the programming and marketing have become so poor that it has driven people away…”

    Melda A. Tripp: “Science Fiction is not…”Field of Dreams” [Sci Fi aired that] nor Cape Fear! [horror movie with robert de niro]…You all definitly have a problem. it is called lackof good judgement. Please listen to the fans. We are bright,educated, and intelligent! Please treat us this way!”

    Betty Phipps: “It would be nice to have a channel that lived up to its name.”

    Kelly Hora: “the current management is destroying the sci fi channel”

    Dorothy Crater: “Sci Fi channel used to be more focused-I love Lexx and really was saddened to hear it had gone off the air. Where have all the classical sci fi fantasy gone?”

    Robbie Cohen: “As a person who owns a film production business in Australia, I am appalled at the way some of these executives blatantly ignore and disregard the community..”

    Roberta a Krencik: “I want my old sci fi channel back”

    Lorrie Calvin: “Sci fi means science ficition, not horror shows!”

    Kimberly Graesser: “Since the cancellation of Farscape, I have no need to watch the Sci Fi channel, due to the poor programming. I will also be boycotting the sponsors until some change is made.”

    Bonnie Hammer, along with cohort Mark Stern, have single handedly been bungling programming decisions during their entire tenure, and Millions upon millions of viewers have just about had it with Bonnie Hammer and are sick and tired of her awful management.

    Bonnie Hammer has done for tv, usa, sci fi (which she managed), and women, what DISCO contributed to MUSIC.

    Bonnie hammer has made Sci Fi channel into a horrible abomination and sickening laughing stock of the entire planet. As you can see from above, thousands and thousands of people want her dumped and fired off the entire nbc network.

    And by the way, the GENRE of sci fi is good! If you go right now, and you look up the TOP BLOCKBUSTER FILMS **OF ALL TIME** you will see that literally tons and tons of them are SCIENCE FICTION or FANTASY! This is what people like! This is not a tiny 1% of geeknerds who live in a cave and wear pulled up pants with coke bottle glasses which which Bonnie Hammer tries to convince herself of, and ridicule everyone out there with, including the public, and you. Science Fiction is the NUMBER 1, TOP MONEY MAKING BLOCKBUSTER MOST POPULAR FILM GENRE OF ALL TIME! 99% of people enjoy science fiction! Look at the list of all the films that have made the most money:

    All-Time Worldwide Boxoffice
    Rank Title Worldwide Box Office
    1. Titanic (1997) $1,835,300,000
    SCIENCE FICTION/FANTASY: 2. The Lord of the Rings: The Return of the King (2003) $1,129,219,252
    3. Pirates of the Caribbean: Dead Man’s Chest (2006) $1,060,332,628
    SCIENCE FICTION/FANTASY: 4. Harry Potter and the Sorcerer’s Stone (2001) $968,657,891
    SCIENCE FICTION/FANTASY: 5. Star Wars: Episode I – The Phantom Menace (1999) $922,379,000
    SCIENCE FICTION/FANTASY: 6. The Lord of the Rings: The Two Towers (2002) $921,600,000
    SCIENCE FICTION/FANTASY: 7. Jurassic Park (1993) $919,700,000
    SCIENCE FICTION/FANTASY: 8. Harry Potter and the Goblet of Fire (2005) $892,194,397
    SCIENCE FICTION/FANTASY: 9. Shrek 2 (2004) $880,871,036
    SCIENCE FICTION/FANTASY: 10. Harry Potter and the Chamber of Secrets (2002) $866,300,000
    11. Finding Nemo (2003) $865,000,000
    SCIENCE FICTION/FANTASY: 12. The Lord of the Rings: The Fellowship of the Ring (2001) $860,700,000
    SCIENCE FICTION/FANTASY: 13. Star Wars: Episode III – Revenge of the Sith (2005) $848,462,555
    SCIENCE FICTION/FANTASY: 14. Independence Day (1996) $811,200,000
    15. Spider-Man (2002) $806,700,000
    SCIENCE FICTION/FANTASY: 16. Star Wars (1977) $797,900,000
    17. Harry Potter and the Prisoner of Azkaban (2004) $789,458,727
    18. Spider-Man 2 (2004) $783,577,893
    19. The Lion King (1994) $783,400,000
    SCIENCE FICTION/FANTASY: 20. E.T. the Extra-Terrestrial (1982) $756,700,000
    21. The Da Vinci Code (2006) $749,536,138
    22. The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (2005) $738,809,845
    SCIENCE FICTION/FANTASY: 23. The Matrix Reloaded (2003)

    Every single one of those marked SCIENCE FICTION/FANTASY belong to that genre!

    Even the Davinci Code and Chronicles of Narnia etc even Spiderman II could also be argued that they are related to science fiction. An argument could be made probably for Pirates of the Caribbean too, to be science fiction, — In fact, SCI FI CHANNEL just aired Pirates of the Carribbean on it 2 days ago! That would mean science fiction is 1 of the most popular, money-earning, highest calibre, genres of all time! Not some niche market that she can blame her own wrestling and game-show failures on like Bonnie Hammer wants all of you to believe.

    If science fiction films occupy nearly ALL of the top cash-earning, most-popular, most-watched, most-successful, highest prized film spots of all time, and yet Bonnie Hammer’s channel is a ratings failure, this tells you it’s not science fiction, the most successful genre of all time, that is the fault, it’s Bonnie Hammer’s incompetence at having the potential to tap into the most-watched, most-successful genre of all time and turning it into a worldwide embarassment and ratings flop that showcases Bonnie Hammer’s gross ineptitude at television broadcast managemen.

  3. 3
    Jan Says:

    Kenneth P. Pillenbrocke, III – you make some good points. But I must say that Stargate SG-1 had reached it’s natural demise. Don’t get me wrong – I loved that show, but when the O’Neill charachter left and the story switched over to the Orii, it was the beginning of the end for Stargate. Also, when they brought on Ben Browder and then Claudia Black, that was a major death knell. I dearly love them both (and Farscape was the best sci-fi series ever) but it wasn’t right for Stargat SG-1.

    Now, I have to say that the decision to put that wrestling garbage on Sci-Fi was the most baffling choice imaginable. What on earth made them think it fit in with the sci-fi genre? Answer: IT DOESN’T. Get rid of it!!!!

    Back to the article – I can understand the logic behind owning the branding, but this patheic attempt to be more hip and cool is way off the mark. As Kenneth P. Pillenbrocke, III says, it’s aimed at those dorky 11 yr olds. And they’re about the only ones who would think it was a good idea.

  4. 4
    Isabel Says:

    I understand why they made the change but I won’t say I like the new logo. In fact, I HATE the new logo. I can’t stop staring at it. I can’t even pay attention to the shows anymore! [Not that I really even watch it often due to the fact that there is rarely anything worth watching on]
    When I see the logo it reminds me of people who type in ways that are dreadful even to look at. For example if one were to type “wht r u gonna du 2daay” It’s horrible!

    Its a Science fiction channel and when I turn it on I would like to see the genre that it originally claimed to be and not this wresting crap!

  5. 5
    periboob Says:

    Why not something catchy like Psi-Phy?

    Never mind, it is the content that counts. Once upon a time, I was a huge Science Fiction fan (mostly books) then I started on the S-F Channel… it was a good time sink. But now, with Ghost hunters, and WWE, what a waste. I have not been so dissapointed in my cable since TechTV went off. I guess it is too expensive to have shows with writers. How about having a book-review show that would be pretty cheap, and could be interesting

  6. 6
    Mina Says:

    I understand the concept of a new logo, but the new logo makes me feel like they are contributing to the dumbing down of America. To tell you the truth, I probably will not watch any programming on that channel now. It’s like they think their viewers, or potential viewers,are to stupid to prounounce sci fi, that you have to spell it out phonetically.

  7. 7
    Mina Says:

    I understand the concept of a new logo, but your new logo makes me feel like your contributing to the dumbing down of America. To tell you the truth, I probably will not watch any programming on your channel now. It’s like you think your viewers, or potential viewers,are to stupid to pronounce sci fi, that you have to spell it out phonetically.

  8. 8
    Amanda Says:

    Kenneth P. Pillenbrocke, III

    I agree with what you are saying. But I also understand why scifi has wrestling. The advertising dollars. And that’s what really counts ratings can be to high heaven, but if they aren’t getting advertisers vying for time then it doesn’t matter. That’s really the people that we should be contacting because really the advertisers rule the show.

    And all this we are trying to get female viewers is just crap. I watch scifi all of the time and yes many women don’t, but so what. What I’ve learned is that you can’t make people watch something if they don’t want to. Hell and if she wants female viewers put some guys on there that will make them want to tune in every week.

  9. 9
    Guy Says:

    I can remember when the Sci-Fi Channel was home to some of the most original and entertaining programs on television–Farscape and Lexx, just to name two. Then, suddenly, the entire scope of the channel was changed and all of the original programs were canceled. Why? To air the most deplorably written films ever put on screen. Land sharks? Rock monsters? Each film operates on a shoe-string budget, offering special effects that would have been laughable 50 years ago. Under the dubious leadership of Bonnie Hammer, the Sci-Fi Channel has managed to become the standard for cheesy, mediocre programming.

  10. 10
    iluvem Says:

    Sci-Fi and the unknown is at an all time high right now, due mostly to Coast-to-Coast-AM, Art Bell’s old night-time radio program, now run by George Noory and others. That’s where true Sci-Fi, UFO and ghost enthusiasts get the latest scoop on real sci-fi and government cover-ups. I encourage everyone to turn off their SyFy television shows and tune into Coast-to-Coast-AM. It is syndicated world-wide. There’s a radio station near everyone where it can be heard!