The Sci-fi channel will now officially be called the Syfy channel, but will be pronounced the same way. Read more about the change and see photos and video here.
There are many reasons for the new name, but real Sci-fi channel fans out there needn’t worry—they’re not going to stop playing the Twilight Zone or anything. In fact, they claim they will keep many of the shows on their schedule while simultaneously bringing in a broader audience. (By the way, I just happen to like the robot in the above photo, which has nothing to do with the Syfy channel.)
One reason for the switch from Sci-fi to Syfy is that you can’t exactly brand the phrase “Sci-fi” because it is far too vague, but throw in the odd spelling and you’re good to go. Bonnie Hammer, the president of NBC Universal Cable Entertainment and Universal Cable Productions explained it this way:
“We couldn’t own Sci Fi; it’s a genre. But we can own Syfy.”
Also, as mentioned above, the attempt to broaden their audience and not limit themselves is another goal of the change to Syfy. The folks in charge of the Sci-fi channel were concerned that when people think of Science Fiction they only envision the standard cliché subjects like space travel, little green men, time travel, etc.
That description falls short of what Syfy will be able to include in its new schedule, and what Sci-fi has already been broadcasting. Shows like Destination Truth and Ghost Hunters, are examples of this, to name a few. They also plan to expand more coverage of video game related material into their lineup.
In American culture, and beyond for that matter, the popularity of Science Fiction seems to be at an all time high. Shows like Fringe, Heroes, and Lost eat up plenty of ratings, while movies like the new Star Trek and Transformers 2: Revenge of the Fallen aren’t doing too shabby either.
It seems the perfect time to rebrand and refresh Sci-fi, a network that already ranked No. 13 in total viewers among ad-supported cable networks last year.
Maybe I’m just excited because I’ve always been a big time Science Fiction nerd. My favorite of all time has to be the recent TV remakes of the Dune series. I don’t mind the name Syfy, I just hope they don’t become a channel like MTV that doesn’t play music, if you know what I mean.
What about you, do you think the name Syfy will work? Let us know in the comments section below.
Check out this rad video of the new Syfy channel after it made the switch from the Sci-fi channel below.
Syfy Channel Video